Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.


You will find many types of websites out there. Like anything else, you will find exemplary, mediocre, and terrible examples of web and UI (user interface) design. The problem we run into frequently, is most people do not know what good web design is. They already have a preconceived notion about how it should look. Although most can spot terrible websites with no problem, there is confusion when it comes to determining what works, and what doesn’t. The trick is, to balance design and functionality well. DIY or “friend/relative built” websites almost never deliver customers, and end up being a waste of precious time and sometimes money.
Our experts are trained in UI design and web design, and can put together a website that is engaging, user friendly, & represents your business well.
There are thousands of factors to consider when building a website. Without going into detail, this page will provide some examples of website do’s and don’ts. It will hopefully give you some basic information on your new website and your online presence.


  • Organized
  • Attractive
  • Purpose is clear
  • Enticing calls to action
  • Color Palette works well


  • Not confusing
  • Highlights important elements
  • Visually pleasing
  • Professional
  • Strategic placement of color guides the eye

STOP symbol

poor on so many levels…

  • No cohesive navigation
  • Visually painful to look at
  • Logo is unreadable with mystery object
  • Too many clashing colors
  • Terrible background

STOP symbol


  • This is incredibly boring
  • Nothing to engage the user
  • Is this all they have to say about the business on the first page of their website?
  • What first impression would this site give you?

STOP symbol

Too Massive

  • Deceptive. Home page seems simple, but all other pages are way confusing.
  • Indicates impersonal business model
  • Frustrating
  • Should be broken into separate divisions’ websites
  • Contributes to frustration over lack of customer service