Take Advantage Of FREE Brand Awareness & Advertising

Almost every time I surf Facebook, I check out business pages that may be attached to individual’s profiles. I am constantly astounded to find that these business pages have, on the average, 5 likes, no pictures, no logo, no posts, and no activity! This is typically what shows up for small to mid sized businesses.

Yes, it looks pretty bleak.

This makes no sense to me … especially since having a business Facebook page is FREE!


It has been proven that the more frequently people are exposed to a company brand, the more likely they are to choose that brand over one less familiar. Making people aware of your brand means to constantly put your logo, tag line, and purpose out there, getting as much visibility as possible. So often, business owners focus on short term advertising, and don’t look at the bigger picture. You may hear some say that Facebook advertising doesn’t work. I would argue that point with the non debatable statistics & my experience.

While some businesses DO pay for Facebook ads, it is not necessary. Who could pass up this FREE opportunity to increase awareness of your brand, and interact with customers?

Have you ever wondered what the social media statistics are from interacting on Facebook? Does this interaction increase the following, (if you add Facebook social plugins?)

  • Engagement
  • Brand Recognition
  • Traffic to your website
  • Time Spent on Your Website
  • Referrals
  • Increased ROI
  • Increased Sales Revenue

 

Will you really see a good Return on Investment for engaging on social media sites? There is not a simple answer to this question, but many businesses are taking notice of these impressive statistics.

Take a look and decide for yourself if you think engaging in social media is worth the effort.

Media Stats

Here’s what Facebook says about media sites using Like buttons and other social plugins:

  • The average media site integrated with Facebook has seen a 300% increase in referral traffic.
  • People who sign in with Facebook at The Huffington Post view 22% more pages and spend 8 minutes longer than the average reader .
  • Users coming to the NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user.
  • ABCNews.com, Washington Post and The Huffington Post are said to have more than doubled their referral traffic from Facebook since adding social plugins.

Commerce Stats

About commerce sites and Facebook social plugins, the Facebook reports:

  • Levi’s saw a 40 times increase in referral traffic from Facebook after implementing the Like button in April 2010 and has maintained those levels since.
  • Outdoor sporting goods retailer Giantnerd.com saw a 100% increase revenue from Facebook within two weeks of adding the Like button.
  • American Eagle added the Like button next to every product on their site and found Facebook referred visitors spent an average of 57% more money than non-Facebook referred visitors
  • Children’s clothing retailer Tea Collection added the Like button to sale merchandise and saw daily revenues increase 10 times.
  • ShoeDazzle added the Like button to all of the products on its site and within the first month had thousands of likes for its top products.
  • ShoeDazzle also lets people login to its site using Facebook, and Facebook-connected users were 50% more likely to make repeat purchases every month than average shoppers.
  • When a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 of direct ticket sales
  • Eventbrite reports that a link shared on Facebook is worth $2.52 in ticket sales (see also here andhere)

Making “Like” More Likeable

Facebook says Like buttons get 3 to 5 times more clicks if:

  • Versions that show thumbnails of friends are used.
  • They allow people to add comments.
  • If they appear at both the top and bottom of articles.
  • If they appear near visual content like videos or graphics.

Metacafe Puts Like Up Top

For example, Facebook says that video site Metacafe placed a Like button above its videos, in addition to being below, as the arrows point to in this screenshot:

After doing this, use of the Like button and traffic from Facebook increased. Facebook reports that:

  • The number of daily likes more than tripled, going from an average of 2,000 likes per day to over 7,000 likes.
  • Daily referral traffic from Facebook to Metacafe doubled, going from about 60,00 to 120,000.
  • Total Facebook actions (likes, shares, comments) rose to 20,000 per day.
These are fairly staggering facts that should not be ignored. The “What works” in advertising and marketing is constantly changing these days, and to be competitive, business owners must keep up.
{Statistics are from a blog post By The Numbers: How Facebook Says Likes & Social Plugins Help Websites by Danny Sullivan of SearchEngineLand (based on statistics given to him by Facebook).}

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