One common mis-perception in checking rankings is that you can just go to Google, or Bing/Yahoo and search for a keyword and count your position on the rankings page (SERP 1). This is UNTRUE! All the search engines keep track of sites that you have visited before from previous search results by means of a set of cookies that they track. This way, if you visit a site frequently, they figure that you really like that site, and want it to come up higher. Likewise, the results will vary if you conduct a search google or bing while logged in...read more
Even within the communities of the most savvy, well-informed, SEO & Web Marketing consultants there is endless debate about which of the 200 or so factors that Google cares about for determining page rank, are of the highest priority. It will always be a debate because clients have deadlines and finite amounts of money. Couple that with the fact that Google is not exactly disclosing every nuance of their algorithms to the general public, and we have a valid reason to debate. It is of paramount importance to establish an order of priority...read more
One of the most important aspects to ensure your site reaches its potential is to keep your site engaging and active.
Gone are the days of “Build it, and they will come!” There is even more incentive to keep your website dynamic as all the major search engines keep tabs on sites activity to ensure that the more active sites rank higher in their search results.read more
For those of you who are not aware of the Panda in town, here is some history. In January 2011, Google promised search engine marketers that it would take action against search engine spam (scraper sites, sites with little original content and so on). In February, Google delivered a new ranking algorithmread more
As we work with more and more clients, we have learned that they have been approached by many companies who specialize in SEO (search engine marketing), or Social Media specialists. To our surprise, we found that the offerings were either for SEO (search engine optimization), SEM (search engine marketing) OR social media campaigns. None of the companies thus far, have offered to integrate these facets of internet marketing! At PING, we believe the integration of social media, SEO, and SEM efforts, are key factors to running successful...read more