September Google Search Engine Update

Google under a magnifying glassGoogle once again updated its search engine algorithm a few days ago, September 14, 2012. While this update was released with little fanfare, the SEO community immediately took notice. Matt Cutts, the head of Google’s Search Engine team tweeted

Just fyi, we rolled out a small algo change this week that improves the diversity of search results in terms of different domains returned.


This new change was suppose to limit the number of listings for a single domain in the SERPs. For those of you that have not seen it, there are a large number of keywords where a single entity/domain, typically not what most people are looking for, dominates the search results. A lot of these sites are nothing more than directory, or listing sites with thousands, to tens of thousands of pages. This makes it very difficult for most companies to rank against some of these heavy hitters.

Many folks in the industry are saying that they are not seeing differing results in their particular niche. But with a little testing, we did see some significant changes in certain niches. It appears that these changes are limited to the US base, and not the international markets. Time will tell if these changes will also include the unaffected SERPs.

Google’s strategy is to give diversity in the SERP listings so that the user base can get a broad listing from many differing domains and not have a single entity dominate. This would ensure that the users can find what they are looking for and see many different websites for their requested search instead of several listings from a single site. I for one think that this change is great news.

We welcome you to share your opinion on this.

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