Why do I need seo?
SEO – Search Engine Optimization
If you already have a website setup for your Atlanta based company, you may be wondering why you need SEO. Maybe you have a Facebook page, a Twitter account and put a lot of effort into email marketing. While you are off to a great start, SEO is the key piece to pulling all of your marketing efforts together.
SEO, also known as search engine optimization, allows consumers to find your business online without you having to make direct contact first. Imagine having web leads coming in on their own while you are talking on the phone with customers or working on payroll.
Optimizing your website makes your company known to a wider audience. When you send out an email marketing blast, you are only reaching the contacts on your list. If you post a message on your Facebook page, no one may read your post besides your Facebook fans. Search engine optimization on the other hand opens up your website to an unlimited audience.
Search engines have their own spiders, also referred to as crawlers, that spend time moving around cyber space, categorizing websites. If your site is optimized with excellent content, lots of links and SEO friendly HTML, the spider will categorize your company’s website correctly. Once categorized, when people search for the product or service that you offer, your site will rank high on search engines such as Google and Yahoo allowing new consumers to get in touch with you.
If you do not apply search engine optimization techniques to your website, your page may be incorrectly categorized or not categorized at all. By ignoring SEO, you will be losing out on qualified leads to competitors because they will get most of the organic traffic, leaving you to rely only on direct traffic to your website from email campaigns and other advertising.
Just because you are choosing to focus on SEO doesn’t mean that you stop working on your other areas of marketing. Search engine optimization will only enhance the marketing efforts you already have going on. Adding links to your Twitter, Facebook or Google+ accounts to your web page will help to increase your search engine ranking. Additionally, it can also lead to you getting more followers and friends on your social media pages.
Email marketing is a great tool especially when you have a big sale or promotion coming up, however, email marketing is not the best way to draw in a ton of new customers. It can also be expensive to send out email marketing blasts frequently, and is often times annoying to the people on your contact list. If you use SEO to improve your website, you will start capturing more leads organically. This will allow you to cut down on the amount of time that you spend email marketing. When you do send out blasts, you will find yourself with a more solid list of new customers and repeat buyers.
Do It Right the First Time
If your site is not currently optimized, it may seem intimidating at first to take the leap. You may feel that you do not have the time to come up with the ideal content and research other search engine optimization techniques, especially if you are running a small business.
Our company is here to help. We are a leading Atlanta SEO company who can help to get your business on the virtual map. Our trained search optimization consultants can write search engine friendly content for your business no matter what industry you are in. We also offer help with coding, meta tags and any aspect of SEO that you need assistance with. Call today to set up a no obligation consultation.