SEO

As a business owner you have likely heard the term “SEO” before. If you want to bring more qualified buyers to your website and increase your bottom line, it is important that you understand what SEO is all about.

SEO stands for search engine optimization. The focus of search engine optimization is to improve your website so that it ranks high in search engines that consumers use daily such as Yahoo and Google. It doesn’t matter how attractive your website looks if no consumers are able to find you online.

Why is Search Engine Rank Important?

When you type keywords into a search engine and push the search button, the order of the results is not random. Search engines have crawlers which are constantly scouring the Internet to read websites and find out what they are about. Based on what these crawlers find, they index websites by topic.

Search engines keep users coming back by generating accurate results. If a person is searching for the phrase “Atlanta pet shops”, the first page of the results will show the webpages that the crawlers are most certain contain information about pet shops in the Atlanta area. This is really where SEO comes into play. If your website is properly optimized, it will rank high for important keywords pertaining to your business.

Most consumers find what they are looking for on the first or second page of their web search. If your website ranks high, you can gain new customers from web searches that may have never found your company through word of mouth or print advertising. If you don’t utilize SEO, your site will rank low and it will be difficult for consumers to find you online.

SEO Components

The most important part of search engine optimization is content. Content is the key to getting organic web traffic. Writing for the web is much different than writing for a newspaper or a magazine. You must remember that the web crawlers can’t recognize things that a human reader may be looking for such as fancy verbs. When a crawler reads, all it is doing is spotting the most important words and phrases.

SEO content writing is a special style which repeats keywords just enough so that crawlers know they are important, but human readers do not feel bombarded by the words. It is important to put in just the right amount of keywords and phrases. If you include too many, your page can be flagged for keyword stuffing which can hurt your rank.

SEO content writing is a special style which repeats keywords just enough so that crawlers know they are important, but human readers do not feel bombarded by the words. It is important to put in just the right amount of keywords and phrases. If you include too many, your page can be flagged for keyword stuffing which can hurt your rank.

Using links is another important SEO component. Having other companies post a link to your webpage as well as you posting a link about a partner company on your webpage can increase your ranking. Other important parts of a successful search engine optimization strategy include analyzing keywords, the proper use of meta tags and using relevant page titles.

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An SEO Professional’s Help Can Pay Off Big Time

 

Optimizing your website can take a lot of hard work in the beginning, but is an investment that pays off for a long time. Remember it is a marathon, not a race. If you want to get the best results, hire PING, a professional SEO company. Our Atlanta firm is made up of seasoned SEO experts who can help you to get more organic traffic to your website so that you can get more page views and ultimately sell more products.

Let our expert team of search engine consultants build you a website from scratch or optimize the site you already have. Allow us to help you with your web presence so that you can spend more time running the other aspects of your company. Contact us today for a consultation.