Marketing

At Ping we specialize in Internet Marketing and Inbound Marketing. With you, we can form a overall marketing strategy that enhances or replaces your existing conventional/outbound methods. We will be able to show you how you can gain more exposure to qualified customers looking for your product or service, and do so a massive savings over conventional marketing methods.

Internet marketing is a very broad term that encompasses many disciplines. So it is important that you have a basic understanding of the top levels of each of these categories. For then you will see how they apply to your business.

There are two main philosophies in the marketing world that dictate how you acquire new customers.

  • Outbound marketing – What we DONT do

This is very closely related to conventional advertising as it relies on sending out your message far and wide in the hopes that someone who hears, or sees it is actually looking for your product or services. This form of marketing goes out to mass numbers of people in hopes of finding “qualified leads”, or someone who is looking for your product or service.

Some examples of this would be:

  • telemarketing
  • cold-calling
  • convential advertisements
  • radio, tv, newspaper ads

Our Offerings

  • Inbound Marketing

Inbound marketing over-riding philosophy is that the leads/customers find you. This is done through a variety of mechanisms, addressed below. This laser-targets prospective clients that are already looking for your product and/or services.

We can provide you with a variety of custom solutions from:

  • custom website
  • Monthly SEO Services (no long term commitments)
  • to a full-blown Inbound Marketing System with Customer Relationship Management & Lead Nurturing!

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PING Marketing experts will help you accelerate your customer growth through Inbound Marketing!

 

SEO - Search Engine Optimization

Targets gathering your leads by using the organic search via search engines. Potential customers search for a product or service, which your website has ranking pages for their search results. Often referred to as SERP.

Get more info on SEO by clicking Read More...

SMM - Social Media marketing

Social media marketing, utilizes outlets such as Facebook, Twitter, Google+. The focus is to build and engage a community that is interested in your product or services and have them socially engage their own contacts there by expanding your reach.

Get more info on Social Media Marketing by clicking Read More...

SEM - Search Engine Marketing

Also referred to PPC or pay-per-click advertising Search Engine Marketing, utilizes ads on the search engines like Google, Bing/Yahoo. These ads are keyword targeted so that a consumer that is searching for something has your ad add displayed prominently on the search engine page. These potential customers are qualified, as they are searching for an offering that you have defined via your keyword selections.

Get more info on Social Media Marketing by clicking Read More...