Gain Better Rankings using Google+
We have all heard the old adage, “A picture is worth a thousand words.” Well, guess what?? Now you can use the same technique to get better search engine rankings and more page views. How you ask?? Simple…. With the help of Google Authorship.
What is Google Authorship??
Google Authorship is basically Google’s initiative to link an author’s information with the search results to give the user great content and information from the same author by way of rich snippets
Basically, Google links the search results of the author to his/her Google+ profile thus causing the search results to turn up some information of the author along with their headshot from their respective profile.
But, like all innovative ideas, Google Authorship too has its drawbacks, which are cleverly not mentioned in the introductory video. Here’s a few:
1. Profiles with cartoon/caricature style pictures:
It has been seen that profiles with cartoon style display pictures my or may not show up in the SERPs. Here’s a few examples:
As you can see, the edited caricature-like profile picture does not appear as a head shot but in the case below it does:
2. No focus on the face:
This is true for a fact that in case of a full body picture, your snippet will not focus on the face. Take a look below:
3. Low Quality Images:
Low quality images may or may not be displayed. And if they are displayed, there is no guarantee for their clarity and sharpness. Examples galore!
4. Images without faces:
Same is the case with images with no faces in it. Whether or not they’ll appear, your guess is as good as mine.
Although it has its limitations, we cannot deny that Google Authorship will certainly affect SEO. This use of Google to make use of information as a ranking system will surely bring in certain changes. Here’s how:
1. Goodbye anonymous results!
How many of our searches have no credible backing?? A lot!!! This problem will definitely be solved by this development. When looking for a specific topic, we are often lost regarding the authenticity of the content. Weeding out anonymous results and providing information on an author will certainly help zeroing in on specific and particular results.
2. Social search:
Like everything nowadays, even our search results will have a social aspect, making them more personal and nearer to our interests and affinities. By tying a reputation to an individual and not just a company is certainly making our search personal. Although there are arguments that this is a blatant ploy to promote Google+, it cannot be denied that a face to a search is very appealing indeed!
3. Fairer field:
This will also allow websites to be on a level ground with each other by giving websites with original content a boost in the ratings in the SERPs. Authorship allows its algorithm to rank by content and this will definitely empower lower ranking sites with authentic content to rank higher in the SERPs.
In the end, we conclude that Authorship is already having an impact within just a year of inception and this influence is just going to grow. So advice from the friendly, neighbourhood vigilante is that take due note of the rel=author wave and profit accordingly. After all, don’t they say ‘Make hay while the sun shines?’