Is your business communicating the right message?
What is good branding, and why is it so important for your business?
Good branding means creating a look and feel that will be associated with your business for immediate recognition. Think of the very large companies who have put tons of money into creating their brand. Now, almost everyone recognizes their products or services whenever they see the associated symbol or logo, colors, or hear a the tag line or in some cases, just a single word!
Branding your business
The professionals at PING can help you develop a brand for your business. We first learn everything about your demographic, your products or services, your goals and challenges. We will start with a logo & color palette. This will be used to design all of your deliverables, such as business card and stationery, flyers or brochures, packaging, bags, clothing tags, etc. This becomes easily recognizable for your clients or customers to create brand awareness. Please keep in mind that we can grow with your business! If you just need a single logo to start, we can do that, and add to it as needed. This makes our services affordable for start ups. Although we recommend having all of the branding in place before you open your doors, we understand that this is not possible or necessary for everyone.
The examples below show just how powerful good branding can be. It’s is amazing how great branding can use just one word, a phrase, a color or a symbol to make people think of the company it is associated with. See how many companies you can identify, and how long does it take you? (answers on the bottom of the page)
- Like a Rock
- The UnCola
- Snap, Crackle, Pop
- It’s Grrreat!
Click Arrow to reveal answers
- Rice Krispies
- Barak Obama
- Frosted Flakes
- Shell Oil