One common mis-perception in checking rankings is that you can just go to Google, or Bing/Yahoo and search for a keyword and count your position on the rankings page (SERP 1). This is UNTRUE! All the search engines keep track of sites that you have visited before from previous search results by means of a
Almost every time I surf Facebook, I check out business pages that may be attached to individual’s profiles. I am constantly astounded to find that these business pages have, on the average, 5 likes, no pictures, no logo, no posts, and no activity! This is typically what shows up for small to mid sized businesses.
Yes, it looks pretty bleak.
Even within the communities of the most savvy, well-informed, SEO & Web Marketing consultants there is endless debate about which of the 200 or so factors that Google cares about for determining page rank, are of the highest priority. It will always be a debate because clients have deadlines and finite amounts of money. Couple that with the fact that Google is not exactly disclosing every nuance of their algorithms to the general public, and we have a valid reason to debate. (more…)
Keep it active
Some say that most of the world’s activities happen in the virtual world. In other words, the internet is a more dynamic medium and therefore, websites precede speeches, papers and lectures. There is a website for almost everything, and this obviously leads to competition. Every site competes with one another to increase their own rankings, capture leads and land customers.
Google once again updated its search engine algorithm a few days ago, September 14, 2012. While this update was released with little fanfare, the SEO community immediately took notice. Matt Cutts, the head of Google’s Search Engine team tweeted
THE ‘BING’ BANG THEORY
July 2009 saw the coming together of two internet giants: Yahoo! And Microsoft in a bid to create a strong Number 2 search entity to compete with Google. This 10 year deal calls for Microsoft to provide back-end technology to power search on Yahoo. Yahoo! while maintaining its interface will now feature “Powered by BingTM” branding.
Marketers hardly had time to breath before they were struck again by the Panda. This was the second update of the month which took place on June 25th. The previous update was on June 8th. Google Panda updates every month or so, it has been observed.
Earlier this week we launched our new site. I am sure everyone has heard that saying “The cobblers kids have no shoes“. Well that is the predicament we were in. We were so busy working on everyone else’s “shoes”, that we did not have time for our own. But we all buckled down and cleared our schedules to get the site complete.(and yes, the pun was intended)… Well it is almost complete. There are still a few items that we are working on. So if you see something that is incomplete, or lacking, know that we are working on wrapping them up.
Well, if you ended up here, you probably see things in flux. We are in the process of migrating our website to a entirely new one. Our original website will be our portfolio site and will be located here: Our Old Site (http://portfolio.pingtechgroup.com/) and will have the original theme.
Our new site will contain all the blogs and articles and might take some reorganizing in order for items to be easier to find.
So please bear with us as we transition to the new site.
I’ve been working in the technical realm for about 10 years now. I’ve been intrinsically involved in the incredible progression of computers and the network known as the internet. When I first started working in the field, excellent I.T. candidates were certainly more scarce than today. There’s a relatively new epidemic of people presenting themselves as qualified technical specialists who just really… well… (more…)