An Interface should teach you how to use it — the 10 Heuristics of Usability..
I’ve been working quite a bit on UX / UI design lately. Most people aren’t aware of the fact that there’s a discipline of science behind developing User interfaces for digital devices. At MIT a prerequisite course in User Interface design is Computer-Human psychology. One of the main text books used there was published in 1986 and many of the concepts still hold true. Every year there is a huge conference called CHI or The ACM SIGCHI Conference on Human Factors in Computing Systems where engineers on the cutting edge of...
read moreIntegrating SEO & SEM efforts with Social Media
As we work with more and more clients, we have learned that they have been approached by many companies who specialize in SEO (search engine marketing), or Social Media specialists. To our surprise, we found that the offerings were either for SEO (search engine optimization), SEM (search engine marketing) OR social media campaigns. None of the companies thus far, have offered to integrate these facets of internet marketing! At PING, we believe the integration of social media, SEO, and SEM efforts, are key factors to running successful...
read moreWhat makes good keywords for SEO
Keyword selection is crucial for ranking higher in the search engines! One of the constant conversations that we have with clients is on keyword selection. This topic is way too complex to be able to summarize in a short blog post. To write an entirely encompassing article would take hundreds, if not thousands of pages and would bore most everyone to tears. What I hope to do, is just touch on some highlights of most common errors we see. Keyword selection is one of the most important aspects of SEO. It does not matter if you are talking...
read moreOur Offers
